CinAdmin is the control room cinemas and theatres use to run AR gaming sessions inside their venues. Provision venues, schedule sessions, watch every seat connect in real time — from one screen.
Second Screen’s patented technology turns a screening into a live, interactive event — digital monsters breaking out of the screen, mapped to every seat. CinAdmin is the brain that orchestrates it.
A precise 3D “doll’s-house” map of each cinema or theatre auditorium. AR environment scanning captures the venue’s geometry and the exact context of every seat — so every monster or in-game event appears exactly where it should, from each individual seat.
A cloud-based orchestration platform that connects content, venues and users across multiple territories. It schedules and aligns sessions, controls and syncs gameplay, manages data, and powers analytics and marketing — the command centre that orchestrates everything. This portal.
A themed companion app, one per movie or show, downloaded by the audience before or at the screening. It carries the heavy game assets — 3D monsters, animations and interaction systems — receives the venue’s CineMap, applies the player’s seat ID, renders AR creatures into the auditorium, and streams gameplay and score data back in real time.
Developed in collaboration with Maynooth University. Patent International Publication Number WO 2026/008486 A1. Patent Agent: Weldon O’Brien & Co.
A short tour of CinAdmin’s four busiest surfaces — the ones a venue operator opens before their first coffee and the last one they close at curtain.
Sessions
247
Venues
18
Players
3,421
Success
94%
Sessions / Month
The view an operator sees the moment they sign in. Sessions live right now, venues online, monthly trend on the headline chart.
Game Events
Seat-by-seat connection map, live event stream, time remaining — everything an operator needs while a session is actually playing in front of an audience.
1,847
Sessions
38
Avg Players
91%
Completion
Sessions / Month
Recent Sessions
KPIs across the estate, monthly trend, and the freshest sessions. Built so an operator can sanity-check a month before their first coffee.
Reports
Session analytics and exports
From
To
Venue
Play
Venue Performance
Content Analytics
Sessions
When the headline number isn’t the whole story. Filter by date range, slice by venue or by game, export what you find.